Most of us have come across lots of new products and services just while scrolling our facebook posts, Instagram photos or tweets on twitter. Do we really know that how those products appear on our homepage? The answer lies in the understanding of digital marketing.
The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a multiple career opportunities. Most of us in today’s tech world are familiar of the term digital marketing and even have heard that the skilled professionals in digital marketing skills are in huge demand. The reason behind such a huge demand is that brands are focusing more than ever on building their brand online for which they do have really huge budgets.
Market size of digital marketing:
According to an article in statista.com digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices – stood at an estimate at 194.6 billion U.S. dollars in 2016. This figure is forecast to constantly increase in the coming years, reaching a total of 335 billion U.S. dollars by 2020. Mobile internet advertising is a heavily invested sub-sector of the digital advertising industry. Mobile internet advertising spending is forecast to increase from an estimate of 109 billion U.S. dollars in 2016 to just over 247 billion U.S. dollars in 2020
Course material and skillset required for the job in digital marketing:
Usually a bachelors in marketing or any other stream along with some training in digital marketing is sufficient to get a job as a fresher in this field. However if you have done MBA in digital marketing or if you are specialized in this course it would definitely be an added advantage for you in getting a job as well as higher pay package.
Some of the must know things and skillset if you wish to make your career in digital marketing are:
- Customer Engagement Metrics
- Define website monetization plan
- What is Digital Analytics?
- Google Analytics
- What is SEO and its need?
- What is the Page Rank? How do you increase this?
- Why Pay Per Click (PPC)?
- Types of Online Advertising : Search, Display, Shopping, Video and Retargeting
- PPC and Video Marketing
- Social Media Marketing – Facebook and Instagram
- Email Marketing
- Affiliate Marketing
- Lead Management and Growth Hacking
The curriculum might vary depending on the colleges but these are the basics which are common.
Scope in digital marketing:
It provides you with various interesting career options. If you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on. Best part in this profession is that you don’t have to spend sleepless nights mugging up the formulas that you are never going to use in your life.
If you are opting for course in digital marketing you would get a chance to learn an approach, a strategy, or branding and marketing exercise using social media and digital channels.
Some of the career options in digital marketing includes but are not limited to are:
- SEO Manager/Professional
- Project Manager
- Digital Business Marketer
- Content Marketer/Manager
- Digital Marketing Strategist
- Social Media Manager
- Data Analytics Professional
- Web Designer
- Customer Care Executive
Graduates may find a job in the following work setups –
- Digital Marketing Agencies
- Digital Marketing Department of MNCs and Companies
- Data Analytics Agencies
- Internet Technology Businesses
- Social Media Marketing Agencies
- Online News Portals, Magazines and Similar Publications
In this era of internet online marketing is as important as the business itself. So get into one of the trending jobs of today i.e. digital marketing and reach millions of customers by using your skills and expertise in this field.